Womankind: Unlocking the Power of Self-Love
Did you know that 88% of women feel the urge to change something about their bodies, while 63% admit to being overly self-critical? At Lookiero, they've listened to the voices of 1500 women across Europe, revealing the profound impact of self-image on their lives.
As champions of women's empowerment through fashion, this initiative wants to take a bold stand. Introducing Womankind: a movement to inspire women to embrace self-respect and self-love. Join Lookiero in the redefinition of beauty standards and celebration of the uniqueness of every woman. It's time to rewrite the narrative and empower women to love themselves, just as they are.
Let yourself be yourself
Permítete ser tú misma, Permettez-vous d’être qui vous êtes, or Permittiti di essere te stessa – these powerful words resonate with Lookiero's mission across Lookiero’s main european countries. Through a captivating video on YouTube adapted for Social Media channels, we're spreading awareness of this situation and promoting self-acceptance and empowerment.
Lookiero aims to reshape the narrative around women's self-perception. We seek to illuminate the challenges women face when they confront their reflections, encouraging each woman to embrace her body and find joy in life through her senses and personality.
To achieve this, we've chosen real women who represent the diverse beauty of womanhood, each one bold and unique, embodying a life lived with positivity, passion and simplicity. This is what Womankind is all about – a community of women who have taken the first step toward self-awareness and self-love.
Generating interest through reality
To grab the attention of a social comunity that is used to receibe messages and conntent about style tips from Lookiero, we launched some teasers on Lookiero’s feed and stories that disrupted the norm based on an impactful dosis of realism about women’s physical concerns.
This is what they ask
Every day, Lookiero’s Personal Shopper team receives dozens of questions about physical concerns, reflecting a lack of self-esteem and confidence among our community. We're highlighting this reality to raise awareness and share Lookiero’s commitment to breaking this cycle.
This is what they answer
We're unveiling the findings of the questionnaire conducted by the Lookiero team across Europe, emphasizing that this issue affects the vast majority of women. It's a problem that demands change, and Lookiero is committed to leading the charge.
A particular ‘game of chairs’
Step into our 'Game of Chairs' video, a powerful representation of the countless women struggling with self-doubt. Teasing the campaign ahead of Women's Day, we're priming Lookiero's audience to join us in our mission.
Style inspired in every woman
During the International Women’s Day week, we dive into the lives and passions of our campaign's leading ladies through an editorial lens. Get ready to be inspired as we celebrate individuality and reconnect our community with their unique spark through their style!
Something to thank for
To top off our campaign, we partnered with Yes to Life for a mindfulness live session, inviting Lookiero’s community to put into practice the essence of our campaign. It's a moment to reconnect with ourselves, to embrace respect and gratitude for our bodies. Join us for a relaxing me-time, a pause to shift our perspective and nurture self-love.