#Culturadeprimeranecesidad
(#Cultureessentials)
In a world where cultural taxes reach unprecedented heights, enjoying music, books, movies, concerts, and other forms of culture is deemed a luxury, leaving artists in a precarious situation. In response, the Government of Gipuzkoa is introducing the 'Culture Essential Pass,' offering discounted access to cultural experiences.
#CultureEssentials #Culturadeprimeranecesidad or #Premiabizikokultura is more than a campaign; it's a call to recognize that culture is as vital as buying bread, eggs or milk. We demand a reduction in taxes on these essential items, crucial for societal development. Here's how we made it happen!
Minimal Packaging, Maximum Tale!
Step into a world where every package tells a story. In collaboration with Estudios Durero, we've meticulously re-crafted over 150 different packaging designs, ranging from bread to can of beans.
But these aren't your average packages – hidden within them are the main plots of Universal Masterpieces like 'El Quijote de la Mancha,' the tracklist of Pau Donés' latest album, and even a snippet of Mozart's Symphony. It's a labor of love, ensuring that every shelf in our cherished Kolmado is brimming with detail and narrative richness. Get ready to unwrap a world of stories with every purchase!
El Kolmado, a boutique made of the best storytelling
Beyond just satisfying your cravings and warming your hearts, El Kolmado was the ultimate hotspot, where music maestros, dancers, and dazzling spectacles converged during the campaign. Picture this: special guests like La Oreja de Van Gogh and Julia Otero gracing our stage, transforming our space into a pulsating hub of creativity and entertainment. It's not just a store – it's a stage where magic unfolds and memories are made!
On the road!
We created a Kolmado itinerante, a classic van that toured all the towns of Gipuzkoa, spreading awareness about the initiative. We distributed postcards featuring the packaging graphics along the way.
AWARD WINNER IDEA
EFI / GOLD
CDEC / GRAPHIC / SILVER
CDEC / IDEAS / SILVER
ADC*E ANUARY / ARTS & CRAFTS