Sheila Rodríguez

Creative direction, brand identity & visual communication — from strategy & concept to design, building brands connected with their audiences.

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Shaping ideas from A to Z

From building a brand’s direction to bringing ideas to life, creative work works best when strategy, strong ideas and thoughtful execution come together. Each project is approached with a clear point of view, combining creative thinking and hands-on craft to create work that is relevant, distinctive and effective.

  • Audience · Business · Context


    Understanding the brand, its competitors, audience, objectives and challenges.

  • Strategy · Positioning · Creative Direction


    Turning insights and business needs into a clear strategic and creative direction.

  • Ideas · Storytelling · Visual Territories


    Developing ideas and visual territories that give the brand a distinctive point of view.

  • Identity · Art Direction · Graphic Design · SM Organic & Paid Content · Events


    Translating the concept into visual identities, campaigns, content and cohesive brand systems.

  • Production · Collaboration · Implementation


    Bringing ideas to life, from creative development to production and final execution.

  • Consistency · Adaptation · Growth


    Evolving the brand across channels, markets and new opportunities while maintaining a strong and consistent vision.